Some Publicity are Bad Publicity

I’ve heard marketers use the phrase “No publicity is bad publicity”.

 I did agree. what did I know? I was new and still new in the world of marketing.

However, it is expected that one day a child will grow up to disapprove of some principles he/she learned as a child.

So, this is me saying I don’t totally agree with that phrase. The publicity that rips you off your title takes you back to zero is bad publicity.

We all know Desmond Elliot-  maybe in the future some famous brand will endorse him as an ambassador but right now I’m certain no brand would pick him. I know he has followers but in business, he needs more than his followers. 

We read about the (cripple lady) who sold sachet water and how she lied her way into people’s hearts and pockets until we all found out her true identity. Now, do you think any brand will want to publicly work with her? Except for a brand filled with thieves and liars though.

The only thing bad publicity does is it makes you famous, probably add some followers on social media but brands will have to think twice as hard to work with that person. And what’s the use of being famous when you’re broke and have no deals?

There was a video that went viral: A female influencer who was joking about giving stuff to a hawker. I initially didn’t know the influencer so I guess this is the publicity right? But much later she shared a video of her crying and pleading and how she lost a deal she had with a brand.

I know there are publicity stunts but while creating a stunt be careful not to fall in the mud. 

The same social media that takes people up has the same power to take people down. 

While some publicity are good, some turn out to be worst. What I’ve learned from bad publicity 

From PrettyMike: Don’t mess with big brands 

From The cripple girl: If you want to lie, don’t have greedy and impatient people in your team.

From Davido: Don’t be predictable

But in everything you do, don’t fake the truth.