I’ve heard marketers use the phrase “No publicity is bad publicity”. I did agree. what did I know? I was new and still new in the world of marketing. However, it is expected that one day a child will grow up to disapprove of some principles he/she learned as a child. So, this is me saying I don’t totally agree with that phrase. The publicity that rips you off your title takes you back to zero is bad publicity. We all know Desmond Elliot- maybe in the future some famous brand will endorse him as an ambassador but right now I’m certain no brand would pick him. I know he has followers but in business, he needs more than his followers. We read about the (cripple lady) who sold sachet water and how she lied her way into people’s hearts and pockets until we all found out her true identity. Now, do you think any brand will want to publicly work with her? Except for a brand filled with thieves and liars though. The only thing bad publicity does is it makes you famous, probably...
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